peäk Gives

Performance means nothing if it doesn't extend beyond ourselves.

At peäk, we believe that building a stronger version of yourself and building a better world go hand in hand. That's why from day one, giving back has been built into the foundation of everything we do — not as an afterthought, but as a core part of who we are.

Our Commitment

peäk pledges 10% of proceeds toward initiatives that create meaningful, lasting change in the world. Every time you invest in your performance, you're also investing in someone else's future. Your purchase doesn't just fuel your goals — it fuels a movement.

Our 2025 Partner: GiveDirectly

This year, peäk has proudly partnered with GiveDirectly to help fight poverty across the United States. GiveDirectly is a leading nonprofit that puts money directly into the hands of people living in poverty — no middlemen, no overhead bloat, just direct, dignified support that lets individuals decide what they need most.

We chose GiveDirectly because we believe in the same principle they do: people know what's best for themselves. Just as we trust our customers to take ownership of their health and performance, GiveDirectly trusts the people they serve to take ownership of their lives.

Why It Matters

Over 37 million Americans currently live below the poverty line. Direct cash transfers have been shown in rigorous studies to improve food security, mental health, and long-term financial stability for recipients. By partnering with GiveDirectly, peäk is helping ensure that more Americans have the foundation they need to thrive.

Together, We Peak

Every scoop counts. Thank you for being part of a community that performs with purpose.

To learn more about GiveDirectly and the impact of direct giving, visit givedirectly.org.